House of Switzerland 2028 in California – a showcase for Swiss creativity and innovation
Bern, 22.10.2025 — At its meeting today, the Federal Council decided to capitalise on the 2028 Summer Olympic and Paralympic Games in Los Angeles to promote Switzerland and its interests. California is one of the leading regions in the US for innovation, cutting-edge technology and entrepreneurship. The House of Switzerland will shine a spotlight on Switzerland's strengths in the creative industries, the tech sector, sport and health.